By Tim Shin
Jan 27, 2020
SANTA MONICA, CA — In a rare sighting in the advertising industry, an account director and creative reportedly put down their makeshift weapons and agreed to work together.
“You could hear a pin drop. The office was in shock,” stated a project manager who witnessed the event.
A strategist standing nearby added, “It really was odd to witness — I’m used to seeing creatives yell at account for not standing up for their work or just forwarding emails without context. Then I’ll watch account people snap back at creatives for being on Instagram all day or taking selfies during meetings. So this was quite a change from what we’re used to.”
When asked what initiated the idea, Karen, the account director, responded by saying, “We had both been thinking about it for a while and thought we might as well give it a try. It’s certainly better than the screaming matches we’ve been having in the conference rooms.”
Biff, the creative director, added, “It’s been great. Karen actually said no to the client and then got us the appropriate amount of time to work on the project. To return the favor, I started reading her emails to really consider what the client wants!”
The results of account and creative working together were hard to ignore. In addition to less screaming and fewer projectiles being thrown in the office, account and creative both agreed the work was better, and the clients were happier.
When asked if account and creative would now hang out after work, both the account and creative teams warned our reporter to not get ahead of himself.
These satire pieces are based on actual events. The names have been changed to protect the guilty. Special thanks to my best friend and badass account director, Randi White, for contributing to this piece.
Tim Shin is a freelance creative director and writer living in Brooklyn, NY. He dislikes writing about himself in the third person, but has settled on the fact that he has to do it sometimes.